Get to know us better ↓


Connect
We are experts in establishing long-lasting relations to help exceptional hospitality and luxury travel brands success, providing them with the precise connections to open new business.
Our Mission
Inspire
We are passionate about sharing the stories and creating the experiences that position our client´s brands
Impact
There’s significant power in travel. It can transform the planet, our communities, and ourselves.
Inspire
We are passionate about sharing the stories and creating the experiences that position our client´s brands
Impact
There’s significant power in travel. It can transform the planet, our communities, and ourselves.


Why us?
Our Philosophy
We believe success is a result of passion for excellence, teamwork, integrity, and a human approach.
Commitment
Your success is our success. We give highly personalized attention to our clients.
Teamwork
We work as if we were part of your team. We make pleasant the journey for impeccable results for your brand.
Why us?
Our Philosophy
We believe success is a result of passion for excellence, teamwork, integrity, and a human approach.
Commitment
Your success is our success. We give highly personalized attention to our clients.
Teamwork
We work as if we were part of your team. We make pleasant the journey for impeccable results for your brand.
The Team
We rely on the expertise and experience of a multidisciplinary team of creative advisors to ensure your success.

Matías Roca
CEO / FounderOriginally from Argentina, an amateur photographer and a passionate yogui. With up to eleven years of experience in PR, Marketing and Representation for some amazing travel brands. He has been working with a wide range of companies, from global hotel chains as Jumeirah group, to boutique independent hotels as Las Alcobas Mexico City, luxury getaways as Four Seasons tented camp, small-ship cruise lines as Silversea Expeditions, other African leading DMCs as Wilderness.

Matías Roca
CEO / FounderOriginally from Argentina, an amateur photographer and a passionate yogui. With up to eleven years of experience in PR, Marketing and Representation for some amazing travel brands. He has been working with a wide range of companies, from global hotel chains as Jumeirah group, to boutique independent hotels as Las Alcobas Mexico City, luxury getaways as Four Seasons tented camp, small-ship cruise lines as Silversea Expeditions, other African leading DMCs as Wilderness.

Mónica Prieto
Account DirectorMónica, authentic and passionate about public relations. Her knowledge of the Mexican market have allowed her to contribute innovative ideas to the companies and brands with which she has collaborated such as LATAM Airlines, Grupo Xcaret and Peru Chile Destinations. A thrustworthy person who’s always going to be open to listen and to help find a solution to every need.

Mónica Prieto
Account DirectorMónica, authentic and passionate about public relations. Her knowledge of the Mexican market have allowed her to contribute innovative ideas to the companies and brands with which she has collaborated such as LATAM Airlines, Grupo Xcaret and Peru Chile Destinations. A thrustworthy person who’s always going to be open to listen and to help find a solution to every need.

María Inés Pacheco
Account ManagerFoodie at heart, charismatic and reliable for any client portfolio. A communicologist by profession, her greatest passion is public relations, sales, traveling around the world and nature. Her career began in political marketing and evolved into commercial marketing, becoming part of Alure in 2022.

María Inés Pacheco
Account ManagerFoodie at heart, charismatic and reliable for any client portfolio. A communicologist by profession, her greatest passion is public relations, sales, traveling around the world and nature. Her career began in political marketing and evolved into commercial marketing, becoming part of Alure in 2022.

Arantxa Lugo
Account ManagerWith a background in design, she began her professional career in marketing, public relations, strategy and content creation for different brands. Arantxa is enthusiastic about travel, food and always looking for new experiences. Years later her professional growth along with passion for travel led her to change paths and joined Alure in 2022.

Arantxa Lugo
Account ManagerWith a background in design, she began her professional career in marketing, public relations, strategy and content creation for different brands. Arantxa is enthusiastic about travel, food and always looking for new experiences. Years later her professional growth along with passion for travel led her to change paths and joined Alure in 2022.

Aranxa Pérez
Account ExecutiveAranxa is passionate about design, fashion, food & travel. Expecting the unexpected. Always looking foward to new adventures and experiences. She is CoFounder of Foodielangas food blog capturing and reviewing the best restaurants on instagram since 2017. She has worked with Wilderness, Quark Expeditions, Lutetia, Las Alcobas, PromPerú, St, Regis, SLS Cancun, SLS Dubai, among others.

Aranxa Pérez
Account ExecutiveAranxa is passionate about design, fashion, food & travel. Expecting the unexpected. Always looking foward to new adventures and experiences. She is CoFounder of Foodielangas food blog capturing and reviewing the best restaurants on instagram since 2017. She has worked with Wilderness, Quark Expeditions, Lutetia, Las Alcobas, PromPerú, St, Regis, SLS Cancun, SLS Dubai, among others.

Isabela Young
Account ExecutiveIsabela Young, a communications and marketing professional from Austin, Texas, brings four years of diverse industry experience. She launched her career in marketing before transitioning into editorial work, refining her storytelling skills through contributions to Vogue México and Latinoamérica. During this time, she also developed a sharp eye for luxury PR strategies, collaborating with prestigious brands such as Pendry Chicago, Edition Madrid, Regent Santa Monica, and the Prince de Galles Hotel. This year, Isabela joined Alure, excited to contribute her expertise and fresh perspective to new projects.

Isabela Young
Account ExecutiveIsabela Young, a communications and marketing professional from Austin, Texas, brings four years of diverse industry experience. She launched her career in marketing before transitioning into editorial work, refining her storytelling skills through contributions to Vogue México and Latinoamérica. During this time, she also developed a sharp eye for luxury PR strategies, collaborating with prestigious brands such as Pendry Chicago, Edition Madrid, Regent Santa Monica, and the Prince de Galles Hotel. This year, Isabela joined Alure, excited to contribute her expertise and fresh perspective to new projects.

Regina Gallegos
ACCOUNT ASSISTANTPassionate about travel and food, Regina Gallegos is studying Business Administration at Universidad Anáhuac Norte. Always looking for new experiences, she loves discovering flavors and cultures while learning about the business world. With a curious and proactive mindset, she enjoys every opportunity to grow and connect with new people.

Regina Gallegos
ACCOUNT ASSISTANTPassionate about travel and food, Regina Gallegos is studying Business Administration at Universidad Anáhuac Norte. Always looking for new experiences, she loves discovering flavors and cultures while learning about the business world. With a curious and proactive mindset, she enjoys every opportunity to grow and connect with new people.
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